Broadcast Email Message Configuration
In the MMS configuration, specifically the Broadcast Message configuration, you have several options available to customize your broadcast messages.
1. Enable Email Suppression Option:
This option allows you to suppress emails for specific groups. When you suppress an email for a group, the person remains in the group but will be skipped for future newsletter mailings. This is useful as it allows you to easily reactivate members in the email group instead of deleting them.
2. Alternate Verbiage for 'Suppress Broadcast Email':
You can change the system-wide name of the 'Suppress Broadcast Email' option to better suit your preferences.
3. Enable Forwarding Option:
Enabling this option adds a forward link to your broadcast messages, making it convenient for recipients to forward the message to others.
4. Member Submission:
By selecting this option, an icon will be added to the Members Area, allowing your members to submit broadcast messages to you for approval before sending them to the entire group. You need to enter the email address of the Message Editor in the next option. By default, this option is turned off, and members don't have the ability to use the broadcast message system.
5. Member Submission Member Type Restriction:
You can select specific member types that are restricted from submitting broadcast messages. Hold the Ctrl key and left-click to select multiple member types.
6. Message Editor Email Address:
If you choose the Member Submission option, it's important to specify the email address of the person who will handle the incoming member-submitted broadcast messages.
7. Unsubscribe Method:
By default, the unsubscribe link allows recipients to send an email to the designated email manager at your association. This way, you can review and adjust the member/prospect's information to ensure they no longer receive emails. This is recommended as it keeps you informed when members are not interested in your messages, giving you an opportunity to change their minds. Alternatively, you can choose direct opt-out, but be cautious as members could silently disengage from your association without notice.
8. Alternate Verbiage for Unsubscribe Link:
You can enter specific wording here to replace the default text on the Broadcast Messages' unsubscribe link.
9. 'From' Name:
By default, broadcast messages appear to come from your organization. If you want them to appear to come from a specific person or have a name for your mailing programs, you can enter that information here.
10. Default 'Reply To' Name:
The default 'Reply To' name will be the same as the 'From' name. You can enter a different name here if desired.
11. Default 'Reply To' Email:
The default 'Reply To' email will be the same as the 'From' email. If you want to use a different email address, you can enter it here.
12. Advanced Editor Enabled:
Enabling this option allows you to use the advanced editor for creating mobile-friendly emails.
13. Advanced Editor Preheader:
This option adds an additional field for messages composed in the advanced editor. Text entered in this field will be added to the preheader of the message using a replacement string.
14. Enable Committee Restrictions on Advanced Editor Templates:
This option enables restrictions on advanced editor templates based on Committees.
15. Disable Advanced Editor for Committees:
Disables the use of the advanced editor for Committee-based broadcast emails.
16. Disable 'Classic' Editor:
Disables the original editor and favors the advanced editor.
17. Disable Responsive Templates:
This option does not disable the Advanced Editor but disables the "add/edit email template" system.
18. Do not send to Email 2:
By default, broadcast messages are sent to both the main email and secondary email if enabled. Check this box to only send broadcast messages to the main email.
19. Enable add/edit Email Template link?
This option adds a link under "Create New Message" in Broadcast Messaging for adding or editing email templates.
HTML Message Options:
The next set of options relates to sending HTML rich emails versus plain text emails.
20. HTML Messages:
Enabling this option allows you to create and edit more visually appealing emails with text styles, links, images, and more. Most modern email clients can handle HTML messages, so rejection is rare.
21. HTML Message Width:
Many email programs have issues with responsive emails, causing them to appear smaller on desktop browsers. Here, you can enter the width of the emails in pixels. A safe range is between 700 and 800 pixels.
22. HTML Message Border:
This option requires a color in HEX format. If you don't know your color in HEX, you can use a color picker tool like colorpicker.com to find the code. Enter the six-letter code next to the "#" symbol.
23. Header Image:
The HTML image you choose will appear at the top of every broadcast email sent by the system. It should match the width specified in the HTML Message Width option and be between 30 and 60 pixels tall.
24. Fill in around header?
Selecting this option adds the HTML Message Border Color around the Header Image.
25. Additional Footer Verbiage:
If you want to keep the end of your emails consistent or need to include privacy statements, you can enter the text here. It will appear at the bottom of every broadcast message sent by the system.
26. Footer Image:
This image will appear in the footer of HTML messages.
27. Online Renewal Link:
Inserts a link at the top of messages sent to members if they have an open dues invoice.
28. Prospect Join Link:
Inserts a link at the top of messages sent to prospects, allowing them to easily join and convert their record to a full member record with an appropriate invoice for dues.
29. Include Join Link for other Types?
If you have membership types other than prospects and want to add a join link to their messages, you can select them here. Hold the Ctrl key to select multiple membership types.
30. Open Rate Detection:
This feature tracks who opens your messages by encoding the header image loaded from the system. Note that not all email clients automatically open images, so this method may not detect all openings.
31. Use Click-Thru Detection:
Enabling this option for HTML-enabled emails tracks the links in the email and captures who clicks on them.
By configuring these options, you can customize your broadcast email messages and enhance their appearance, functionality, and tracking capabilities.
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